Adele is back, and the world couldn’t be more excited. After four years of relative silence from the singer, Adele is greeting us again with the release of her song “Hello,” the first single off her upcoming album “25.” “Hello” seems relatively similar to Adele’s work from “21”—the tune still has the long, glittering and glamorous vocals and the same overall reflective tone. “Hello” is gorgeous—honestly, Adele could probably sing Twinkle Twinkle Little Star and it could still reach the top of the charts but, thankfully, “Hello” is much deeper than that. Her new track appears to be about love and heartbreak, a common theme from Adele, as she addresses a past lover by singing “I’m sorry for breaking your heart” and wonders if the person is doing well. “Hello” doesn’t really mix it up, but still relies on the gorgeous vocals and nostalgic love that Adele does so well.

After releasing a preview of the single the same week the song actually dropped, “Hello” immediately rocketed to the top of iTunes and Billboard charts, and the music video for the song smashed Vevo records (“Hello” now holds the title of the video with the most plays in 24 hours). The music video, set in a soft sepia tone, features a present Adele singing over a storyline of an earlier Adele with a previous lover, when the relationship was solid and happy. The aesthetic of the video matches perfectly with the feelings “Hello” evokes—there’s something about Adele singing powerfully in the woods while reminiscing about love that makes viewers feel nostalgic. In addition to breaking Vevo records, “Hello” also set a new title—IMAX cameras were used in the filming of the video, making it the first video in history to be filmed with IMAX cameras.

Despite little promotion for “Hello,” it’s still wildly successful, and there’s no doubt that “25” will continue with that success.  Adele is something special—while other artists rely heavily on promotional build-up for releases, Adele drops music with barely any advertising and still beats everyone in the game (Beyoncé also did this with her album “Beyoncé” in 2013—Adele and Beyonce are two of the most powerful and influential women in the biz). She has the world wrapped around her little finger, and rightfully so. Expect “25,” dropping on Nov. 20, to take the world by storm as we say “hello” again to Adele.