Good Morning, I used to attend the University Of Denver, now I am currently designing handbags here in New York. I was curious to know if you would be able to put out a press release. (Marketing@lindacoursen.com)
FOR IMMEDIATE RELEASE Fall, 2004
GET EDUCATED ON THE LATEST HANDBAG TREND ~SORORITY STYLE HANDBAGS
New York, NY — Psssst! Now you can beat the “rush” and get in on a brand-new trend in women’s accessories that will send you right to the head of the class.
Two words: Sorority handbags.
Linda Coursen Handbag Studio is offering a must-have item that goes with everything and will be the talk of your next social function.
Coursen’s “Signature Sorority Collection” displays a stylish show of school spirit. Imagine a group of sorority sisters carrying purses in their traditional colors, with tassles and charms attached on the side, and you’ll get the picture. Even if you never pledged to a female fraternity, you can still catch the spirit with these elegant yet versatile totes.
This new twist to Coursen’s already popular line features fun, flirty handbags emblazoned with Greek letters and insignia. This set is hand-sewn with the finest silks, embellished with fanciful silk organza, crystal beaded handles, and elegant hand twisted cording. Coursen explains, “We are offering three styles at this time: our small tote priced at $64, sand pail priced at $64, and corded envelope bag priced at $39. The envelope bag can be monogrammed with three initials for an additional $15. These versatile shapes and sizes are available in each sorority color.”
If you are an incoming freshman, a graduating senior, or an alumnus with a special place in her heart for her alma mater, sorority bags can proclaim your loyalty. And think of the sisterhood you already share with many other women — for example, a few famous sorority alumni include actresses Sela Ward, Julia Louis-Dreyfus, and Joanne Woodward; journalists Katie Couric, Deborah Norville, Leeza Gibbons, and Joan Lunden; and newsmakers Condoleezza Rice and Elizabeth Dole.
These high-profile accessories are already garnering a cult following. Currently, some of the top sororities in the country are represented with their sorority colors:
Alpha Epsilon Phi (teal green and white)Alpha Chi Omega (red and olive green)Alpha Delta Pi (azure blue and white) Chi Omega (red and yellow)Delta Delta Delta (light blue and gold)Delta Gamma (carnation pink and light blue)Delta Phi Epsilon (purple and black)
Coursen suggests that the sorority handbags can be the perfect accessory to any event. “Whether it be to a formal, a chapter meeting, a tailgate party, or a reunion convention, sorority sisters of all ages can carry these handbags at any event with the same gracious manner that they carry themselves.” The designer’s inspiration for the subtle yet stylish bags came from a source close to home: “I was inspired to create this ‘classic look’ when my assistant suggested I design a purse for her sorority function — nothing too complicated, but reflective of the important occasion.” That small spark has led to this hot new line of handbags. Connecticut-born designer Linda Coursen began pursuing her high-couture calling from a young age. “I was very interested in colors, creativity, and sewing. That’s actually how I started. I would sew clothes for myself, buying a pattern and then adapting it into something that I liked.” These skills would come in handy when she herself had children, transforming their bassinets and baby blankets into practical works of art. Her constructive instincts also led to her co-founding the successful “All the Details” architectural showroom in her home state, which deals with residential/commercial architects and designers. Shifting her creative talents from children’s clothing and ceiling moldings to handbags that carry her unique sensibilities proved an easy transition. Now her eye-catching collection has become a favorite of women from all walks of life.
Coursen’s sourcing comes from Italy, but her bags are made in the U.S. Made of the finest Italian fabrics, silks, linens, cottons, and the softest Argentina leathers, the bags feature fabric patterns, leather trim, shiny Lucite handles, and silk organza scarf closures.Not available in stores, Linda Coursen’s Signature Sorority Collection of handbags can be ordered through the company’s website at www.lindacoursen.com.
For information on the other accessory offerings from Linda Coursen Handbag Studio, call 203-256-0022.
