Starting this basketball season, in order to be eligible to win exclusive student prizes such a $10,000 cash giveaway and custom University of Denver longboards, students must use the new student entrance.

This entrance, Rally Alley, is located on the east side of the Ritchie Center. (See map below)

The new system allows students to enter the basketball games with a simple swipe of their student ID cards, instead of having to stop by the box office before the game.

Student tickets are free of charge.

This Saturday night, at 7 p.m., Denver basketball will host Sun Belt Conference rival Western Kentucky at the annual ‘Pack the House’ event, where one student will play in a mock ‘Deal or No Deal’ game for $10,000 cash.

However, in order to compete for the money students must enter through Rally Alley.