Contributed Content Provided by WordPro SEO.
In less than five short years, Jonathan Zacharias conquered his addiction, revolutionized the way search engine optimization is used in e-commerce and made his business, GR0, one of the world’s most relevant digital marketing agencies. And he’s just getting started.
“I got sober in November of 2016 with the support of [residential drug rehab center] CRI-Help,” says Zacharias, who wears his hard-won sobriety as a badge of honor. Not only did the program give him his life back, it also blessed him with business partner Kevin Miller, with whom he started GR0 at the end of 2019. “We immediately became best friends, talking every single second,” Zacharias muses. “I feel like my entire life shifted as soon as I met him.”
Zacharias became “obsessed” with SEO years before he decided to make a career out of it. “I have a law degree, and when I was in law school I was working for one of my dad’s friends at a wage-an-hour class action law firm. I realized that I was way more interested in getting the cases than litigating them.”
SEO was having a renaissance in the law and medical fields, but Zacharias saw a huge opportunity to bring it into the e-commerce world. “I spent the next seven, eight years, from 2011 to 2019 when we started the company perfecting the science behind SEO, and then once I had that perfected, I basically started applying tactics that had never been used in e-commerce. It was really like the second wave of SEO.”
When Zacharias met Miller, he was already a digital marketing expert who had worked at Google in the past, and was the head of growth at Opendoor at the time. “I was showing him how to grow traffic through SEO and he loved it so much that he was like, ‘let’s just start a business and do this for as many direct-to-consumer brands as we can, because it’s such a powerful channel,’” Zacharias recalls. “Everyone trusts Google, and obviously if you can get high on Google for certain words, it’s incredibly valuable to the client.”
In fewer than two years, GR0 has exploded from a new face in the industry to a trusted partner of some of the biggest direct-to-consumer brands in the world, including celebrity favorite florist Venus et Fleur, deep muscle massage treatment company Theragun, exercise equipment brand Hydrow, massive supplement company Nugenix, Funboy, whose larger-than-life inflatables have a cult following, and many more.
GR0’s approach is totally unique in the digital marketing space. “We are basically matching the hottest direct-to-consumer ecommerce brands, working with the biggest celebrities in the world, and creating real partnerships,” says Zacharias. Playing matchmaker for e-commerce brands and some of the country’s most recognizable faces and outlets is what allows GR0 to blow up traffic at unprecedented rates.
“We give these brands an opportunity to work with huge celebrities that they wouldn’t normally be able to work with because they couldn’t afford to put millions of dollars down upfront,” explains Zacharias. “But they can afford for us to basically do a whitelisting campaign. It’s a new type of campaigns that we’re doing, and they are very, very powerful.”
With Jon Zacharias constantly proving that nothing is out of his reach, we can’t wait to see what this powerhouse accomplishes next!
