On March 28, Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts (DD) and Baskin-Robbins, announced the promotion of five individuals to be vice presidents of various sectors of their management team, one of whom is DU Daniels College of Business alumna Sherrill Kaplan. After being with Dunkin’ Brands for five years, she is now the vice president of digital marketing and innovation for Dunkin’ Donuts U.S.

Since Kaplan began with DD, she has been in the same field with gradually expanding responsibilities. During her time with the company, she has had a significant part in the development of the Dunkin’ Mobile app and the brand’s On-the-Go Ordering initiative, which is currently being tested in various markets. Walking into any Dunkin’ Donuts store, one can notice the multitude of Dunkin’ advertisements prompting DD coffee patrons to take advantage of the ordering and reward system that Kaplan helped create.

Kaplan explained that, preceding her promotion, her position in the corporation entailed working with Loyalty and Payments, eventually to begin the implementation of mobile marketing, CRM, web, email and new digital innovation. Now, in addition to the app and On-the-Go Ordering platform, Kaplan oversees “marketing of all our digital platforms such as our loyalty program DD Perks, customer analytics, CRM, payments and new digital customer innovation,” she explained.

Before her success with DD, Kaplan grew up outside of Boston, Massachusetts and attended Boston University where she received her BS in Education. She explained that she then chose to come to the Daniels College of Business because “[she] loved DU’s focus on ethical business practice and was really drawn to the Denver area.”

Furthermore, Kaplan mentioned that her favorite part of her five years so far with Dunkin’ was finally launching their loyalty program after building it for two years. Kaplan’s method to her triumph can be summed up in a word of advice she gave for students currently involved in the Daniels College of Business: “Take risks and don’t be afraid to try new things. Choose to live in new cities, choose new companies, try new jobs. All of those choices will eventually tell your unique story.”