We pass them every day as they sell their wares to students on Driscoll Bridge. Some work for large companies, such as Verizon or The Denver Post, others own their own businesses.

Jo Anne Jablonski falls into the second category. Originally from Southern California, Jablonski has been a Colorado resident for 23 years. She had the idea to create her own jewelry business in 1988, during her last semester of college. With the help of her mother, she eventually set up Golden BCB$r II. She started out thinking she would only sell jewelry for one semester.

“Little did I know my passion for stones and metal would overtake me,” Jablonski said, smiling.

Jablonski said that she has enjoyed selling at DU over the past 15 years. She sells “to make a difference.” She enjoys the college scene, because she believes that “everything I’ve found as my own woman, I feel…obligated to give it back.”

Jablonski sells not only at DU, but also at other colleges in Colorado Springs, Greeley, Denver and Fort Collins. She also sells at metaphysical fairs, since she is a strong believer in metaphysics.

“I believe there is a power in the stones,” Jablonski said. “Each piece of jewelry seems to me to have a purpose and it seems that, without fail, each piece always goes to the right person.”

Jablonski enjoys the experience of selling to students, as well as talking to them, hearing about their classes, and other aspects of their life. She sells pieces from both commercial companies and original pieces by individual artists. To Jablonski, the joy of the sale is not in the money, but in the interaction.

“Making every sale is a joyful experience,” she said. “There’s something about that and the great conversations with each customer…that just has so much value. It just happens with every piece, it’s almost indescribable. That’s where the value is.”

Jablonski sells on Driscoll every quarter. She will be here on Jan. 29 and 30.