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Jeremy Diamond has been leading Diamond & Diamond Lawyers since 2012. Since then, the personal injury law firm has expanded to reach new heights.
Ever wondered how Diamond achieved this impressive feat? Read on and know how Diamond transformed his small company into one of Canada’s largest law offices.
Diamond’s revolutionary marketing strategy
Innovative marketing is one of the factors that boosted the legal office’s popularity.
Jeremy Diamond and his wife Sandra first promoted their law practice through the radio. They began with one radio station, Z103.5 in Toronto, Canada.
This got the ball rolling for the law firm’s marketing campaign. Diamond then used television commercials to advertise their practice.
In 2017, he extended his marketing strategy to the digital space. Diamond focused on Adwords and SEO to promote the office’s legal services.
That said, Diamond knew that a good marketing strategy was not enough to ensure success.
The personal injury lawyer supported his marketing campaign with reputable legal services.
Helping personal injury victims
High-profile personal injury cases also contributed to the success of Diamond’s legal offices.
Diamond and his team have handled several high-profile cases with poise and success.
One of the most famous cases the law practice handled was the 2014 shooting at York University. The case involved a $20.5 million lawsuit against the university.
In 2019, the law firm filed a $500 million lawsuit against the makers of the herbicide Roundup. They alleged that the product contained a chemical that was harmful to the body.
Amid the COVID-19 pandemic, Diamond & Diamond filed a $150 million lawsuit against nursing homes. The lawsuit is the largest COVID-19 related class-action lawsuit in the nation.
In 2020, the law office represented the victims of the Jasper bus crash in a $17 million lawsuit. The accident killed three people and injured 24 individuals.
They alleged that the defendants failed to take the steps to ensure the tourists’ safety.
“Our law firm believes that this crash was preventable and that it occurred as a result of a variety of failings by the parent company,” a lawyer with Diamond & Diamond stated.
These high-profile cases reflect the dedication of the legal practice to its clients.
Diamond’s approachable law firm
Law firms today are not always keen on making personal connections to clients. But not Diamond’s law practice. This is what makes Diamond & Diamond Lawyers different from the competition.
The company brands itself as a family law firm with an approachable atmosphere. According to Diamond, they bring clients into their close-knit world by listening to their every concern.
Lawyers in the practice even give out their cell phone numbers to clients which is rare in the industry.
This shows that they know that their clients want lawyers that speak to them, not above them.
The firm’s expansion efforts broadened its legal footprint. But, for Diamond, he saw it as a chance to bring their client-first approach to more people.
“In personal injury law, you’re always dealing with clients that are in a vulnerable state. They’re not sure where to turn for help, and they need someone who understands their situation on a personal level, not just from a legal standpoint,” said Diamond.
Diamond & Diamond prides itself in providing a sympathetic ear to clients.
Diamond believes that this is what their clients need. He also believes that this can help clients move forward and seek justice.
The unique client-first approach helped the law firm expand over the years.
Diamond & Diamond started with a single office with five employees. Now, the firm operates in several offices with a team of over 200 employees, including a new office in Florida.
This proved that Diamond’s compassionate approach to providing legal services worked wonders.
