As individuals, we collect data from everywhere—our computers, our phones, our fitness trackers, and essentially all smart devices. All of our interests, health scores, social media profiles, and more are all data points that we use every day. Businesses do the same thing but in exponentially greater numbers. Instead of a single individual businesses collect data across hundreds and hundreds of thousands, to millions, of individuals. Each individual has its profile, sets of interests, marketing needs, personality, decision-making habits, and attention span. So when a business collects data it’s incredibly important to keep that data safe and secure.
With so much data buzzing around it’s critical to integrate and sync all that data into a single location as either a form of backup (when one system crashes it’s always good to have another in place so that no information gets lost) or a destination available to numerous departments in the company. Data integrity is important to maintain which is why integrating and syncing data has become a valuable tool to maintain and manage data.
What exactly does it mean to sync data?
Syncing data means updating all of the information from two or more devices on an ongoing basis and implementing automatic changes so that all systems are consistent within themselves. That means if you change the data in one place you don’t have to go to each and every other source to update it as well. Because your data is synchronized it will automatically be updated across all platforms that data is on. It’s a secure way to ensure data accuracy which leads to a more productive customer experience and a higher level of success within your business or team.
Syncing your data can do several things:
Push Leads
Through proper integration and data syncing, you can push lead information directly from your data warehouse into your chosen customer relationship management system that enables anyone on your team to go after the right accounts for leads.
Use product data
Now your product data can be pushed into your customer relationship management system from your warehouse and allow all of the account managers to know what to do and when to do it. This allows them to see what actions are being taken and guides them on what actions to take next.
Track data
You can easily avoid any churn out by easily synchronizing data and creating events into your customer relationship management system for anyone on your team to easily track.
Performance improvements
A major benefit to syncing data is the noticeable improvement in performance through a business. Once data is synced your sales team productivity will increase, there will be a better turn-on cost efficiency, invoice accuracy will also go up, your order management department will see an improvement, and overall as a business, you will gain a better reputation for seamless integration of data across all departments.
Better overall experience
As these performance improvements begin to take shape it will provide a better experience for most people overall involved in the process. Customers will obtain services and information better tailored to their needs and avoid unnecessarily digging around. All departments within the business can better communicate needs and wants using up-to-date information and not be reliant on another employee for information, as the information in a synced data system will be easily and readily available. Manufacturers have a better understanding of the changes, needs, and wants of a customer as well as the design of a product and distribution. Stockholders will feel more confident in their business interests because they see how the overall experience is benefiting all of those within the company and the business customers.
To synchronize your data you’ll need to copy all of your data and then begin the process of finding a system that you trust and is reliable. First, you’ll choose the data that you want to share from all of your existing templates, models, and information centers. Then, you’ll choose the integration system that fits your needs and wants—choose one that makes the most sense to you and those within your company. From here you will merge all of the chosen data into a mapping system that defines how the query should look and then field it into the destination so that it integrates the data in a way that’s readily accessible and easily able to identify for others. Finally, check-in on the other servers and sources to ensure the data was properly synced and integrated safely.
Salesforce snowflake allows you to synchronize your data into an automatically up-to-date destination. It places your event data, product usage data, and custom audiences into a single place and this provides access to anyone on your business or sales team to access it easily and conveniently. It removes all of the unnecessary guess worth and allows individuals to hone in on the leads that seem to provide the highest value.
