Colorful Colorado became even more colorful when Governor Jared Polis announced that the state is rebranding. Gone is the minimalist green triangle and in comes a vibrant replacement. The new logo incorporates the iconic Colorado State Flag “C” with superimposed mountains, all bordered by an evergreen tree.
Polis stated that while the old logo celebrated the mountains, the new logo is more inclusive of all of Colorado’s natural wonders. The old logo was a green triangle with a white top to represent snow-capped mountains. The new one is more diverse and incorporates many more aspects of the Coloradan identity. The red of the “C” represents the red rocks of the Front Range, the blue represents the state’s rivers and lakes and the yellow represents the sunshine and the expansive fields of Eastern Colorado. Polis stated that the rebranding “better reflects our whole state–really is consistent with our goal of having a Colorado for all.”
The new logo was met with controversy, namely from Twitter users and people looking to admonish the newly elected governor. However, Polis’s commitment that the logo redesign would not cost the taxpayers was entirely uncontroversial. Polis stated that replacement would come in increments as the old logo would be phased out of production. To further cut costs, the design was done in-house. This contrasts the previous governor’s logo redesign, which cost the state almost two-and-a-half million dollars because of replacement and designer fees.
You can expect to see the old logo phased out, and the new one phased in, within two years.
