With their sponsored cannabis products and partnerships, celebrities are offering a weed experience designed to attempt to ensnare the consumer.
As of 2019, there are many celebrities jumping headfirst into the cannabis industry. Celebrities like Tommy Chong, Joe Montana, Whoopie Goldberg and Gwyneth Paltrow are joining ranks as cannabis legalization gains traction and support. However, are their cannabis products’ hype worth the value?
Cannabis Edibles
Snoop Dogg is known for his cannabis consumption. With songs like “Smoke the Weed,” “This Weed Iz Mine” and “California Roll,” it’s no secret the rapper Snoop Dogg has long been a cannabis connoisseur. Snoop Dogg created a cannabis line called “Leafs By Snoop”. To go along with the fancy packaging for his flower products, edible chocolates and fruit chews are also offered by the famous celebrity rapper’s cannabis brand.
Melissa Etheridge also has a line of cannabis infused wine. The singer has won multiple Grammy Awards for her songwriting, but it was a scare with cancer in 2004 that opened Melissa Etheridge’s eyes to the medicinal benefits of marijuana. During her battle with breast cancer, she fought her chemotherapy side effects with cannabis, concluding, “This is crazy, how does anybody go through this without cannabis?”
After emerging from her battle cancer-free, Etheridge threw herself into a whole new entrepreneurial venture: infusing wine with cannabis. Her new line of Private Reserve Cannabis Infused Wine Tincture is available exclusively in California dispensaries.
Celebrity created strains
Some of the biggest weed smoking celebrities have created their own weed strains. Some of the most loved strains include Snoop’s aforementioned “Leafs By Snoop,” Tommy Chongs’s “Chong Star,” Willie Nelson’s “Willie Reserve” strains and Bob Marley’s “Marley’s Natural.”
“Leafs by Snoop” offers strains called: 3D CBD, Blueberry Dream, Bananas, Purple Bush, Lemon Pie, Northern Lights, Cali Kush and Tangerine Man.
Marley’s Natural has four different flower offerings: Sativa, Indica, CBD rich and Hybrid. Along with these offerings, they offer a studio strain of weed for creatives to help create the mood, vibe and ambience for the creation of each of their respective arts. To further differentiate themselves, they researched and produced strains that Bob Marley used to smoke. The “Heritage Flower” offerings are old artifacts brought back from the past. This collection is offered in glass containers that each holds 3.5g of flower.
Offering varying strains of cannabis is important because the interest in cannabis is what led to the discovery of cannabidiol (CBD). CBD is a component in some cannabis strains that has wide use in the cannabis community for illnesses such as anxiety, seizures and even chemotherapy.
An example of a strain used for illness would be Hayleigh’s Hope. Hayleigh was a four year old kid who was suffering from cerebral palsy and epilepsy that was treated with a strain of cannabis that predominantly contained CBD. Celebrities like Hayleigh are the reasons why we have the tools to combat these illnesses today.
Cannabis Products
In the Cannabis accessory industry, many celebrities come up with some amazing ideas to help revolutionize your cannabis consumption. Some of these ideas include Tommy Chong’s glassware, Wiz Khalifa’s Raw Papers, Snoop Dogg’s “G Pen” and Tyga’s gold rolling paper,
Marijuana and “good smoke” have almost become synonymous with Snoop. Long before the legalization of weed in California, Snoop rhymed about using the plant with “his homies” for almost any occasion. The G Pen is boasted as the smart way to smoke weed. The vaporizer eliminates any detection of smoke through limited aroma and light lung impact. Snoop’s G Pen is the first official celebrity-endorsed G Pen, debuting in 2013.
The importance of these weed products is that they help shape and create the weed experience of the people who smoke them. In a capitalist society, it is important to market a lifestyle, and in the present moment, weed is one of the biggest things to invest in currently, so it makes sense that people who influence culture would be jumping in the industry post-legalization.
Celebrities are creating products worth supporting and valuing. In a time like now where weed is being legalized sporadically around the country, it is important for weed to be paired with the experience and brands of other celebrities. The reason why it’s important for more people?—?especially notable people—to delve into the cannabis industry is because it normalizes and de-stigmatizes cannabis use/consumption. Further, the personalization of weed strains and edibles is done with research and with cannabis being a popular topic of conversation. It incentivizes research into cannabis and its uses for the world in the sectors of illnesses and recreational use.
