South Korean rapper and pop artist Psy hit it big in the U.S. last year with his breakout single “Gangnam Style.” The music video for the single went viral in 2012, generating a global dance craze after Psy’s trademark Gangnam Style “galloping,” and you could scarcely enter a public establishment without hearing the pop sensation over the radio. This past week Psy premiered his newest single, “Gentleman,” here in the United States.
The phrase “new” should be taken here with a grain of salt. Much like “Gangnam Style,” the single features repetitive, poppy synth beats that build slowly until culminating in a momentary pause and haphazardly thrown buzz phrase. The only real difference between the two is that “Gentleman” builds more slowly and doesn’t really seem to arrive anywhere. Plus, where “Gangnam Style” used the catchy insert “Oppa Gangnam Style” (I still have no inkling as to what that means, by the way), “Gentleman” utilizes the dramatic pause in accompaniment for Psy’s proclamation “I’m a mother-father-gentleman.”
Let’s not even try to analyze that statement.
And then there are the random English phrases thrown into the midst of Korean lyrics. In “Gangnam Style” it was “Hey sexy lady.” This time, Psy spouts phrases like “I’ma party,” “Gonna make you sweat,” and “You know who I am.” At least with “Gangnam Style” it was a catchy, uncomplicated jumble of words. The English segments of “Gentleman” are disconnected and seem to come out of nowhere, and these interjections certainly aren’t worthy of singing along like they were in “Gangnam Style.”
The music videos for each single are even eerily similar, with Psy depicted objectifying and disrespecting women, dancing in public places and just being generally odd. Plus there’s a variation on the “galloping” dance move from “Gangnam Style” featured in the video for “Gentleman.” I understand that it’s what Psy is known for, but after “Gangnam Style” it just seems unnecessary, and frankly, a little boring.
Basically, Psy’s new single is “Gangnam Style” all over again, except less catchy and slightly more annoying. Some listeners might enjoy the single simply because of this fact, but after a while it’s bound to get even more boring than “Gangnam Style” did. In the meantime you’ll probably still encounter “Gentleman” somewhere on your radio – but if you do, I suggest you switch the station.