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‘The Packers won, but the real winners of this year’s Super Bowl were Doritos, Bridgestone and Pepsi, who consistently outclassed the competition in both humor and ingenuity. Enter the world of Super Bowl commercials where cleverness is key, comedy essential and blandness unforgivable.

Every year new classics are born in the short 60-second gaps of entertainment molded perfectly to the modern attention span.

And every year some companies inevitably rise above others to win the real prize of the Super Bowl, successful advertisement to hundreds of millions.

Some of the companies that really stood out during this year’s ad competition were, as previously mentioned, Doritos, Pepsi and Bridgestone.

While some of the flops included many of the beer companies such as Budweiser, car companies like Ford, chatter.com. and Groupon who had the most tasteless advertisement of the game.

Ultimately, this year’s roundup of commercials had quite a few gems; unfortunately, they truly were diamonds in the rough.