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Coors Fitness Center is taking on breast cancer one mile at a time.
Participating in the Pink Ribbon Run Campaign by fitness equipment manufacturer Cybex, Coors Fitness Center has added a new, pink treadmill with a 6.0HP motor and durable running track to its state-of-the-art facility.
For every mile logged on the treadmill in October, Cybex will donate 10 cents to the Breast Cancer Research Foundation.
“The treadmill adds a little color to our cardio deck, and it helps us give back to our community,” said Tiffany Ulatowski, director of membership and competitive programs at Coors.
Ulatowski presented the idea to other fitness center directors after meeting with a Cybex representative.
If the 615 miles logged as of Sept. 1 are any indication, Cybex will have many miles to match.
“Our current trends indicate that our students and members log an average of 950 miles per month on each treadmill,” said Ulatowski. “[But] I personally think our students can log more than 950 miles.”
This is the first fundraising initiative of its kind at the Coors Fitness Center.
A true encapsulation of multi-tasking, running or walking on the Pink Ribbon Run treadmill simultaneously promotes health and supports breast cancer awareness and research, said Ulatowski.
“This year our goal is not only to provide service to our students in regards to fitness, but we want to educate our members and really try to give back to the Denver community. We are proactively looking for opportunities to promote health and wellness in the community,” Ulatowski said.
One in eight women will develop breast cancer, the second leading cause of cancer death in women after lung, according to the American Cancer Society 2008.
In the United States alone, 182,460 new cases will be reported, with 40,480 deaths.
“We have many members who have battled or are battling breast cancer. We want to support and educate our members,” said Ulatowski. “Studies show that exercise can help prevent cancer and help people stay in remission after having fought cancer. In many ways, exercise is the best medicine any doctor can prescribe because of all the diseases it can help prevent.”
According to a study published by the Journal of Breast Cancer Research in November 2008, vigorous exercise may cut the risk of breast cancer 30 percent in normal-weight women.
Similarly, according to the Journal of the National Cancer Institute in May 2008, females age 12 to 35 who regularly exercise have a significantly lower risk of breast cancer before menopause in comparison to those less active.
Coors Fitness Center hours
Monday-Thursday, 5 a.m. to 11 p.m.
Friday, 5 a.m. to 10 p.m.
Saturday, 6 a.m. to 7 p.m.
Sunday, 6 a.m. to 11 p.m.
